Zubrowka Selects Dunn&Co. as Agency of Record -- Tampa Agency to Manage Historic U.S. Product Launch of Original Polish "Bison Grass" Vodka
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Tampa, FL (PRWEB) October 22, 2007 -- Dunn&Co. has been named Agency of Record for Zubrowka Bison Grass Flavored Vodka, the authentic Polish bison grass-flavored vodka owned by Polmos Bialystok, and becoming available this fall in the U.S. Dunn&Co. will manage the national brand and product launch of Zubrowka Bison Grass Flavored Vodka, working directly with Chicago-based Marsalle Company, the exclusive U.S. importer and distributor.
Dunn&Co.'s first assignment as Zubrowka's Agency of Record is to develop the positioning for the 400-year-old brand in the U.S., followed by the development and execution of a new advertising campaign. Dunn&Co. will provide complete marketing communications services for Zubrowka Bison Grass Flavored Vodka, including consumer and trade advertising, public relations, media, promotional events and materials, and online marketing communications.
"Zubrowka Bison Grass Flavored Vodka has been one of the leading vodkas in Europe for decades, and we're thrilled to partner with Polmos Bialystok and Marsalle Company as the product makes its U.S. debut," said Dunn&Co. President Troy Dunn. "Today, there are more vodkas than ever vying for consumers' attention. Zubrowka Bison Grass Flavored Vodka is unique -- it's a genuine, 400-year-old brand, infused with the flavor of bison grass, a rare herb grown in only one place in Europe. This differentiates it from other vodka products available in the U.S., and gives it a distinct brand image."
Dunn&Co.'s campaign will support the October launch of Zubrowka Bison Grass Flavored Vodka, which begins in Chicago and the New York metropolitan area, including New York City, New Jersey and Connecticut, before rolling out in markets nationwide.
"Dunn&Co.'s ability to put incredibly creative ideas on the table won us over during the review process. Their understanding of our brand and market has reflected strongly in the work they've produced for us so far," said Jimmy Todd, VP Sales, Marsalle Company. "Zubrowka Bison Grass Flavored Vodka is a favorite among European bartenders and vodka lovers, with a particularly strong presence in Poland, Paris, London and Japan. The U.S. launch is an exciting time in the 400-year history of Zubrowka Bison Grass Flavored Vodka, and we are excited to partner with Dunn&Co. to extend its global appeal."
About Dunn&Co.:
Dunn&Co. is a full-service advertising and marketing communications firm housed in a century-old, former cigar factory near Tampa's historic Ybor City. Dunn&Co. provides award-winning, creative solutions for clients worldwide, including: GE Healthcare, Baxter Healthcare, Zubrowka Bison Grass Vodka, California's Jewel Collection Wines, The Melting Pot, First Watch Restaurants, and Shells Seafood Restaurants. To learn more, visit http://www.dunn-co.com
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